Engaging media play an essential role in attracting potential buyers in today's fast-paced real estate market. Virtual tours have grown in popularity as a way to provide prospective buyers with an immersive experience from the comfort of their own homes. Two important players in the 3D tour area are Zillow, which uses Insta360, and Matterport, which uses the Pro 2 camera. In this post, we'll look at the advantages and disadvantages of using Zillow's Insta360 3D tours against Matterport's Pro 2 for creating engaging virtual property tours.
Zillow 3D Tours with Insta360:
Pros:
Cost-Effective: Using an Insta360 camera for Zillow 3D tours is less expensive than Matterport's Pro 2, making it a desirable choice for agents or sellers on a tight budget. Our rates start from $100 for a Zillow 3D tour.
Ease of Use: Insta360 cameras are noted for their simple setup and user-friendly interface. As photographers we can quickly set up the camera, providing for a more efficient and smooth capture process.
Versatility: Insta360 cameras are compact and versatile allowing for easy movement across the property. This adaptability ensures that you can snap photos from a variety of angles and corners with ease.
Cons:
Limited Quality: While Insta360 provides adequate quality, it may fall short of the precision and detail offered by the Matterport Pro 2. The lack of depth and accuracy may be obvious, especially in bigger homes.
Integration with Zillow Only: Because Insta360 tours are primarily developed for Zillow, your options for sharing or embedding these tours on other platforms or websites are limited.
Matterport 3D Tours with Matterport Pro 2:
Pros:
Unmatched Quality: The Matterport Pro 2 camera provides exceptionally high-quality scans, capturing intricate details of a property. The scans are exact, providing those interested in buying with a realistic and fully immersive experience.
Rich Feature Set: Matterport includes an extensive range of capabilities, such as 3D dollhouse views, measuring tools, and the ability to annotate places in 3D space. These additions improve the viewing experience overall.
Integration and Compatibility: Matterport tours are readily shared across several platforms and integrated into property listings, websites, and social media, increasing visibility and reach.
Cons:
Cost Prohibitive: The upfront cost for the Matterport Pro 2 camera is higher, making it a larger financial commitment for real estate professionals or sellers on a tight budget. Our rates start from $200 for a Matterport 3D tour.
Steep Learning Curve: When compared to the Insta360, the Matterport Pro 2 camera and software have a steeper learning curve, requiring more time and effort to master.
The decision between Zillow 3D tours with Insta360 and Matterport 3D tours with Matterport Pro 2 will be determined by your budget, desired level of detail, and intended use. If cost-effectiveness and ease of use are important factors, Insta360 for Zillow is a good option. However, if you want superior quality, a variety of features, and more integration options, investing in the Matterport Pro 2 is likely the best option for presenting your properties in the most optimal way.
